A · Product and intended use
Say what it is, and what it is for.
The same product description can point to very different suppliers depending on use. A storage container for a homeware shelf and one for a commercial kitchen share a name and little else. Stating the use lets a search rule sources in or out early.
Example“Lidded ceramic storage jar for retail sale in a homeware range, food-contact use, sold individually.”
Can it stay open? No — this is the one part every enquiry needs.
B · Specification
Separate what is fixed from what is preferred.
Measurable requirements — dimensions, materials, finish, tolerances, required markings — narrow the field. Preferences widen it again if you are prepared to accept alternatives. Marking which is which tells us where there is room to look.
Example“Height 180 mm ±5 mm, stoneware, matt glaze required; colour preferred in sage but open to neutral alternatives.”
Can it stay open? Partly. A reference product or photograph is a useful start while details are settled.
C · Quantity
Give the first order and the likely pattern after it.
Quantity changes which suppliers are realistic and what they will quote. Say how many you intend to buy first, whether repeats are expected, and whether any later figures are firm commitments or forecasts.
Example“Initial order around 1,200 units; repeat orders likely if the line sells, not yet committed.”
Can it stay open? A range is fine to begin with — a rough order of magnitude still helps.
D · Budget basis
State the number you are working back from — and what it includes.
A target unit cost only helps if both sides read it the same way. Note whether your figure includes packaging, transport, duties or the intermediary’s commission or margin, so supplier quotes can be compared on the same basis.
Example“Target landed cost per unit, packed for retail, delivered to our premises, before VAT.”
Can it stay open? Yes, if you prefer to see offers first — but say so.
E · Destination
Where the goods need to end up.
Destination affects which suppliers are practical, how offers are priced and which costs sit outside the unit price. A town or region is enough at first; exact delivery details can follow once a purchase is in view.
Example“Single delivery to one site in the East of England.”
Can it stay open? Give at least the country and whether it is one delivery point or several.
F · Timing
The date you need, and the date behind it.
Say when you need the goods and what that date depends on — a launch, a season or a customer commitment. It is the difference between a deadline that can move and one that cannot, and it shapes which offers are worth pursuing.
Example“Needed on shelf for an autumn range change; arrival by the end of August is fixed.”
Can it stay open? Yes, if timing is flexible — that is useful to know as well.